Discovering Beauty. The healthful warmth of thermal baths. Relaxation and well-being. Spa tradition at its classic best, established by the ancient Romans and today more vital than ever. The epitome of a care culture without compare anywhere on earth. Baden-Baden – the source of beauty.

This Baden-Baden tradition of care lives on in the BIODROGA cosmetic brand. Proprietor Maria Augustin, wife of founder Walter Friedmann, has led the now globally active company for more than three decades, supported by her son Daniel Friedmann, Managing Director Marketing and Sales.

And one thing is especially important to her: “Helping people achieve more wellness and vitality, and supporting them in their aspirations for inner and outer beauty – this is our paramount objective.”